flyingSPARK, the UK-based developer of wireless software solutions, has announced it will be providing its Wireless Sales Ordering solution to Cakes for the Connoisseur, a major supplier of bakery products to the food service sector.

Developed to work seamlessly with Microsoft Business Solutions - Great Plains, flyingSPARK’s Wireless Sales Ordering will be used by Cakes for the Connoisseur’s 25 strong sales team. The team will receive customer information in advance, have the ability to check stock status in real time and enter sales order data as they go, so a process that used to take days can now be completed in minutes.

In addition, Sales Managers will be in touch with events in the field as they happen and communicate quickly, cheaply and discreetly with their sales staff.

Cakes for the Connoisseur, a division of Inter Link Foods Plc, delivers its products to over 8,000 sites including airports, railway stations and garage forecourts, therefore a fast, efficient distribution process is vital.

Wendy Wroe, Financial Controller at Cakes for the Connoisseur, said, "There was a strong business need at Cakes for the Connoisseur for Personal Digital Assistants, but it was the flyingSPARK real time solution that justified the investment for us. We worked closely with flyingSPARK to devise an application that was tailored to our needs and would enhance our business. Working with flyingSPARK has been a refreshing experience as they provide a professional, efficient service accompanied with support and advice from start to finish."

"As a result, the feedback from the team has been very encouraging. The combination of the familiar feel of the Microsoft software and color screen and the ability to send and receive real time data, with no need to synchronize, makes it a must have tool for them."

Simon Cassia, CTO and COO of flyingSPARK, said, "There is no question that real time communication can transform the quality of information and reliability of service for mobile sales people. The fast, cost effective wireless system we have created for Cakes for the Connoisseur should result in order processing being cut from days to minutes, stock turnover being improved and an increase in efficiency and profitability."

Inter Link Foods is the latest business win for flyingSPARK and an example of the diversity of their solutions. Britain’s leading catering distributor decided to roll out flyingSPARK’s Wireless E-mail and PIM solution across its 200 strong mobile sales force.

flyingSPARK is a wireless software development company specializing in enterprise solutions. The company offers wireless real-time middleware (Wireless Intelligence Layer) and application products that extend enterprise systems out to the field.