In-Touch Survey Systems announced today that it has signed an agreement to deploy its wireless Wi-Fi enabled electronic data collection e-Clipboards through multiple locations of one of the largest retailers in the U.S.

The project will utilize In-Touch's proprietary wireless e-Clipboard to collect consumer feedback throughout a number of retail locations in major U.S. markets. In-Touch's Wi-Fi enabled e-Clipboard will take advantage of the retailer's existing Wi-Fi network to undertake consumer research with instantaneous reporting through In-Touch's proprietary web based reporting system. Utilizing a wireless Wi-Fi platform, In-Touch can provide its clients with instantaneous changes to any questionnaire. This enables organizations to efficiently respond to changing market needs and allows them to adjust the design of the research instrument instantaneously based upon respondent input.

"We believe this may be the tip of the iceberg for the application of our Wi-Fi enabled electronic data collection systems. Recent announcements introducing Wi-Fi enabled environments by McDonald's, Starbucks, hotel chains, several major airports, and many other organizations with public space create the opportunity for these organizations to further utilize their Wi-Fi infrastructure while gaining instant insight into consumer views and behavior" said Peter Andrews, CEO of In-Touch.

In-Touch has taken a leadership position in the development of Wi-Fi wireless enabled data collection devices. The wireless Wi-Fi e-Clipboard was launched earlier this year in a client test environment. The success of the test proved the feasibility and value of utilizing Wi-Fi enabled environments to instantaneously collect, analyze and report customer and employee feedback. "The immediacy of the information and the ability to modify or change the survey or questionnaire on the fly, can create a significant competitive advantage for organizations with the ability to react and respond to feedback in real time" said Andrews.

In-Touch Survey Systems is a leader in technology based data collection and reporting solutions and services for customer and employee experience measurement and management and market research. In-Touch helps companies improve their business performance by providing proven technologies and research methodologies to capture, analyze, report on and operationalize customer and employee feedback.