Zero-calorie SoBe Lifewater

From Yenra

Announced December 17, 2008, zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the groundbreaking, all natural zero calorie sweetener, PureVia, made from a highly pure extract of the Stevia plant leaf.

PureVia is the result of innovative technology that isolates 97 percent pure Reb A, which is derived from the sweetest and best tasting part of the stevia leaf.

The three new zero-calorie flavors - Fuji Apple Pear, Black and Blue Berry, and Yumberry Pomegranate redefine the water beverage category. In addition to a full day's supply of Vitamin C, each bottle of zero-calorie SoBe Lifewater also provides 20% of the recommended daily value of Vitamin E as well as 10% of the recommended daily value of Vitamins B6, B12, Niacin (B3) and Pantothenic Acid (B5.) Each also will be infused with a unique blend of herbal ingredients. The all-new sleek packaging design exudes the hipness of the overall brand.

The new zero-calorie SoBe Lifewater line complements the current, hot-selling SoBe Lifewater in the marketplace, including popular flavors such as Pomegranate Cherry, Blackberry Grape, Orange Tangerine, Strawberry Kiwi, Passionfruit Citrus, Yuzu Black Currant, Agave Lemonade and Goji Melon.

The launch of zero-calorie SoBe Lifewater in the U.S. builds upon the brand's pioneering product innovation process. This summer, SoBe launched SoBe Life in Peru, the world's first beverage to be naturally sweetened with PureVia.