Announced March 30, 2009, Tropicana is launching Trop50, the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. It is naturally sweetened from the stevia plant.
This new addition to the chilled juice aisle answers the call for those who seek less sugar and calories and want to avoid artificial sweeteners in their diet. At 50 calories, each eight-ounce glass of the Trop50 orange juice beverage squeezes in a full day's supply of vitamin C and is a good source of potassium. It also provides 10 percent of the daily recommended intake of antioxidant vitamins A and E.
In addition, Tropicana has tapped Kyra Sedgwick to be the face of Trop50. Kyra will appear in the new national advertising campaign - which launches this week with a television spot and print ad to follow. The television ad shows Kyra Sedgwick drinking a glass of Trop50 on a bright sunny morning that clearly ignites her day.
For eighteen months, researches worked to find the perfect intersection of taste, nutrition and reduced sugar and calories. Tropicana's proprietary formulation ensured that Trop50 contains important nutrients such as vitamin C and potassium. These nutrition benefits, the taste and the addition of a new all-natural sweetener make Trop50 a unique choice that meets the needs of consumers.
Trop50 offers a perfect combination of delicious Tropicana orange juice and the highest quality, all natural pure extract of the stevia plant that enhances the sweetness and flavor of orange juice, naturally.
The all natural, no calorie sweetener in Trop50 is PureVia, which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50's new innovation replaces Tropicana's previous Light 'n Healthy orange juice beverage that was made with an artificial sweetener.