TRESemme

From Yenra

Announced February 14, 2009, TRESemme is the official haircare sponsor of Mercedes-Benz Fashion Week Fall 2009 in New York City. The fashion forward line of haircare is giving style to models on the runway and fashionistas in the audience.

Guests can relax in the TRESemme lounge and watch live runway shows on the large screen TV surrounding the space.

On its new new website, TRESemme StyleSeeker, Erin Anderson, TRESemme Beauty and Fashion Expert, who will be styling hair at some of the shows, will offer her take on the runway fashions and beauty trends through updated videos filmed directly from the tents and backstage at the shows.

TRESemme StyleSeeker website: http://style-seeker.tresemme.com/