Starbucks instant coffee

From Yenra

On February 17, 2009, Starbucks announced an instant coffee that replicates the body and flavor of Starbucks coffee in an instant form.

Starbucks instant coffee is 100% natural roasted coffee, made without preservatives. Starbucks VIA Ready Brew is made with the highest quality coffee beans sourced from the top three percent of the world's coffee supply. In developing Starbucks VIA Ready Brew, Starbucks developed a technology to preserve the coffee's taste, quality and freshness.

Starbucks VIA Ready Brew is made by adding hot (or cold) water to a cup, which brews the coffee in an instant. The product is pre-portioned into single-serve packets and will be packaged in books of three or boxes of twelve. The suggested retail price for the U.S. will be $2.95 for three and $9.95 for twelve, making a great cup of Starbucks coffee less than a dollar each.

The national rollout of Starbucks VIA Ready Brew is planned to begin in late Fall 2009, with first availability on March 3 in the Seattle area and in Illinois Starbucks stores. On March 25, select Starbucks stores in London began offering the product.