On December 4, 2009, Soma hosted a four-hour Facebook party where fans could celebrate and share their thoughts about their favorite pajamas, movies, stories and recipes, as well as participate in personality quizzes and surveys and chat with Soma Intimates style experts.
In addition, Soma Intimates hosted an in-boutique VIP event December 3, 2009 through December 6, 2009, where attendees received special promotions and offers and completed a Personality PJ quiz to discover which PJ is a perfect fit for their personalities.
To kick-off the celebration, shoppers could enter a "Personality PJ Dream Vacation" sweepstakes, where one winner will experience any city in the world that fits his or her personality. Entries were received from November 16, 2009 through December 20, 2009.
Soma's new Personality PJs are the perfect gift to give -- and receive. Women can look stylish and chic as they avoid sale frenzies and shop comfortably from home for the special ladies in their life -- including themselves. The Domestic Diva will indulge in coziness as she plans her holiday in Scotties, Painterly Plaid and Morning Joe print PJs. The Fashionista can stay up to date on the latest trends in the High Heel Shoe and Olive print PJs. The Romantic will love the Chandelier and Star print PJs -- a perfect match for an incurable romantic and sure to be a new sentimental favorite. The Solid Citizen would agree that these Rich Solid Red, Charcoal Heather and Black PJs offer soft, supremely comfortable fabric and superb quality -- just as reliable as she is. And The Sophisticate will forever look and feel beautiful in the soft, timeless and classic Ornamental Floral print PJs.
On Facebook: http://www.facebook.com/SomaIntimates