In June 2008, Neutrogena tapped actress Malin Akerman to educate consumers in a viral video about self-examination for skin cancer detection. Neutrogena wanted to relay the importance of self-examinations to detect skin cancer in its earliest and most treatable stage.
The video, starring Malin Akerman, shows a couple performing skin self checks to demonstrate how easy it is to engage with a loved one for early detection of skin cancer. The goal of the video is to empower consumers to take control of their health and encourage both men and women to check themselves for skin cancer.
Skin cancer is the most common form of cancer in the US; one in five Americans will develop skin cancer during his or her lifetime. Having a loved one check your moles (especially on areas of your body that are harder for you to see and reach) aids in the early detection of skin cancer.