On December 3, 2009, Avon's Global Ambassador Reese Witherspoon hosted an exclusive tea party for eight Avon independent sales Representatives. The tea party was held to celebrate the successful launch of Reese's debut fragrance for Avon, In Bloom.
Reese Witherspoon shared the inspiration for her perfume: "In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling -- it's very sensual, very romantic and alluring."
Guests were treated to a traditional English afternoon tea, and Avon Representatives shared their experience of selling the In Bloom by Reese Witherspoon fragrance, which has been described as glamorous, elegant and confident.