On December 2, 2009, Reese Witherspoon, Global Ambassador for Avon, headlined a press conference at the House of Commons to promote a powerful new campaign against domestic violence.
The campaign has been launched jointly by Avon Cosmetics and Refuge, the national domestic violence charity. Reese Witherspoon signed a petition to call for more Government support for women experiencing domestic violence in the United Kingdom.
Avon has supported Refuge for the last two years, donating 80% of the UK proceeds of the Avon empowerment necklace and bracelet to support services for abused women and children. The remaining 20% is donated to UNIFEM in the UK. Worldwide sales have raised $8.1 million, which has gone towards funding programs in 53 countries. Avon UK has pledged to more than double its support for domestic violence charities in 2010.