Pleasure Principle, American singer Janet Jackson and Australian designer Bruno Schiavi's first lingerie collection, should be in stores as early as November 2008.
"The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white. It makes you feel incredible and offers variety as diverse as the women who will wear it," Janet explains.
The brand name was inspired by Janet's 1987 global hit song Pleasure Principle, which was the sixth single released from the Control album. Described by the industry as an independent woman's anthem about love - Pleasure Principle seems a fitting link from Janet's musical emancipation twenty-one years ago where she started to write about "changing, celebrating, hurting, healing, but always revealing my innermost soul" to her expansion into a fashion designer for modern women.
As Schiavi explains, "Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative. We wanted to make sure we captured the essence of all Janet's favorite colors, laces and making sure that we stay true to who she is and what she loves."
The first collection of Pleasure Principle offers fourteen designs across a combination of bra styles from balconettes, demi cups to full coverage. Sizes will range from a 32A to 44G.