On August 13, 2008, MGM Consumer Products' new cause-related marketing initiative, PiNKiTUDE, announced that actress Emmy Rossum has signed on as PiNKiTUDE's official spokesperson. A minimum of 5% of the sales of the modern fashion line targeting teen and young adult women will be donated to Susan G. Komen for the Cure.
PiNKiTUDE will kick off with a series of events, starting with an invitation-only reception hosted by Ms. Rossum and featuring celebrity deejays Spinderella (of Salt 'n' Pepa) and Sean Patrick.
The PiNKiTUDE brand initiative is devised to educate young women and teens on the importance of breast self-awareness, early detection and treatment.
The PiNKiTUDE fashion brand is a bold approach to life inspired by MGM's beloved and iconic Pink Panther. Encouraging women to live life completely; take care of their mind, body and spirit and trust in their own identity.