Announced February 16, 2010, costume designer Patricia Field will shape multiple components of the Skyy vodka campaign that interfaces with the upcoming Sex and the City 2 movie. The designer explains: "So many of Sex and the City's most stylish moments have been when the ladies were out in Manhattan bonding over fun cocktails. Skyy Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special cocktail couture moments."
To commemorate the launch of the motion picture, Patricia Field will design a limited-edition Skyy Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film's release. This is the first themed design change to the iconic cobalt blue Skyy bottle in the brand's history.
Sex and the City 2 promotions will feature signature Skyy Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Patricia Field that will be available at bars and restaurants across the U.S.
Consumers in the U.S. will also have a chance to win a New York City shopping spree with Patricia Field.