Since the iPhone came out, with its ability to browse the real web, friends have compared their limited Internet experience with other phones.
On February 16, 2009, Verizon Wireless announced that customers who visit Web sites on their mobile phones using Verizon Wireless' Mobile Web service will now be able to get to the same sites they visit using personal computers and enjoy a similar experience on their mobile phones. The new Optimized View for Mobile Web, enabled by technology from Novarra, gives customers access to the majority of Web sites in full HTML view, regardless if their mobile device supports a full HTML Web browser.
Optimized View utilizes Novarra's Vision platform for mobile Internet and multimedia and allows customers to browse the majority of full HTML sites by optimizing Web sites to take advantage of the unique capabilities of each Verizon Wireless cell phone. The Optimized View technology works automatically when customers visit a Web site using Mobile Web. Software upgrades or application downloads are not necessary for customers to be able to view and experience full HTML Web pages. Optimized View also provides Web site owners with the ability to opt-out and users with the ability to turn off optimization.
Why would web site owners want to opt-out? Is it because the ads they run to support their site are not displayed?