On2 VP8

From Yenra

On September 13, 2008, On2 Technologies announced the launch of its latest video compression format: On2 VP8. This eighth generation of On2 video is the perfect solution for web TV, IPTV and video conferencing companies looking to differentiate their product and service offerings by delivering higher quality video using less data and requiring less system resource for playback.

Downloading and streaming HD movies and TV shows has become commonplace, and with affordable HD web cams, we will see rapid growth in high-resolution user-generated content as well as the wide-scale adoption of high quality video communication solutions.

On2 VP8 achieves significant improvements over leading standards-based implementations and is less compute-intensive to encode and play back.

On2 VP8 surpasses the compression efficiency and performance of other video formats on the market by employing over forty technical innovations, among them:

• Advanced prediction through constructed reference frames
• Macroblock row level threading
• Improved small area referential encoding
• Advanced contextual entropy coding without the added complexity of bit level adaptability
• Sparse targeted adaptive loop filtering

Leading H.264 implementations require as much as twice the data to deliver the same quality video as On2 VP8. In addition, the On2 VP8 bitstream requires fewer processing cycles to decode.

Multi-core processing is one of the most significant developments in computer technology. On2 VP8 is designed to take full advantage of multi-core systems and can efficiently use up to 64 processor cores simultaneously.

On2 has worked closely with ARM to ensure suitability for porting to current and future ARM single and multi-core processors in mobile devices.

On2's VP6 format became the de facto standard for web video following its integration in Adobe Flash Player in 2005. On2 expects VP8 to complement its existing formats and, in particular, is fully committed to continuing the development of VP6 to further improve encoding and playback performance.

On2 video is proprietary to On2 Technologies and is available with patent-pool free licensing, avoiding the burdensome royalties associated with standards based formats.