Nokia Ovi Store

From Yenra

Announced February 16, 2009, Nokia will start connecting content providers with consumers through a one-stop shop, the Ovi Store, which will offer consumers relevant, targeted media through their social connections and their physical location information.

Beginning May 2009, the Ovi Store will be a scalable media distribution network unrivaled in size and opportunity, with advanced content targeting capabilities and monetization options that allow content providers and application developers to leverage the power of Nokia's global scale in devices.

The content will range from applications, games and videos to widgets, podcasts, location-based applications and personalization content for Nokia Series 40 and S60 devices. The Nokia N97, available in June, will be the first device to include the simple and easy-to-use storefront. In addition, tens of millions of existing Nokia Series 40 and S60 users will be able to enjoy the new service.

Content will be presented based on location so that consumers will always have the most relevant experience wherever they are in the world. Consumers will be able to choose to pay for content with a credit card or through operator billing. By providing a choice of payment options for consumers, content providers and developers will gain access to consumers in markets where credit cards are not widely available.

In utilizing the current Nokia content services, the Ovi Store is expected to launch with an existing addressable device base in the tens of millions while growing the service to an estimate of 300 million consumers by 2012.

Nokia is opening a website for content providers and developers to submit their media and choose how to monetize it through an easy and automated process. Once the Ovi Store opens in May, it will also offer content providers and developers dashboard reporting to monitor how well their content is selling on the Ovi Store.

Content provider/developer website: https://publish.ovi.com/

Ovi services website: http://www.ovi.com/services/