Mobile virtual gift cards are purchased by the giver through the vendor website and delivered immediately to the recipient on their mobile phone. The bar code displayed on the mobile device is then scanned at the store and used just as a plastic gift card would be. No printing necessary.
Andy's Frozen Custard Shops throughout the Midwest and Texas are embracing the new technology by offering their custard loving fans immediate gift giving capabilities through mobile virtual gift cards.
Andy's order page for gift cards with the e-mail option to send it to someone's mobile e-mail address: http://www.eatandys.com/product_giftcards.aspx