On November 17, 2009, the Mobile Marketing Association (MMA) opened the Mobile Marketing Forum in Los Angeles. The forum brings the mobile ecosystem under one roof to address forward-thinking industry topics.
MMA members including leading brands, agencies, content providers, operators, entertainment and media companies from around the globe come together to share best practices in the emerging area of mobile marketing. This year's MMA, Mobile Marketing Forum speakers, keynotes, panelists and presenters will cover the latest technology developments, case studies and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.
Presenters include Matt Crowley, CMO for AT&T Interactive; Louis Gump, VP Mobile for CNN; Soren Schafft, General Manager, Americas for FOX Mobile; Charles Johnson, General Manager for Microsoft Advertising; Steve Leonard, VP Sales, Off-Deck for Motricity; Maria Mandel, Senior Partner, Executive Director Digital Innovation for Ogilvy and MMA North America Board Chair; and Bruce Withers, VP & Operations Manager for Wells Fargo.
The MMA's Managing Director for Europe Middle East Africa (EMEA), Paul Berney, will serve as master of ceremonies.
Website: http://www.mobilemarketingforum.com/