Sarah Jessica Parker as Carrie Bradshaw and Chris Noth as Mr. Big
When Sex and the City 2 launches on May 27, 2010, four Mercedes vehicles will appear in numerous scenes: the all-new E-Class Convertible, the S400 Hybrid Sedan, the G-Class SUV and the ultra-luxury Maybach sedan.
While Mr. Big still tours New York City in his Black S-Class, he's now being driven in a new Mercedes-Benz S400 Hybrid. Carrie and Mr. Big then jaunt off for the weekend in their silver E-Class Cabriolet. The debut of the all-new E-Class Cabriolet previews the chic, elegant, and versatile four seat, three-layer soft top convertible that can go up or down in 20 seconds at speeds up to 25 miles per hour, AIRCAP (a new system that significantly reduces airflow and wind noise for all four passengers), AIRSCARF (outlets that blow warm air on the necks of front passengers) and the latest in luxury and safety technology, it's the vehicle of choice for those who want to enjoy open-top driving without sacrificing style, sophistication and comfort.
When the four ladies head for an exotic girls-only trip, they are chauffeured through their adventures in the exclusive comfort of luxurious Maybach sedans.
In addition to its appearance in the movie and further highlighting the universal appeal of the 2011 E-Class Cabriolet, Mercedes-Benz will debut a humorous print advertisement based on the familiar four 'girls' personalities.
The Sex and the City 2-based print ad for the E-Class Cabriolet features the same Quartz Blue E-Class Cabriolet that arrives for a Connecticut wedding scene in the movie. Set on a spotlighted stage with its top down, the E-Class Cabriolet perches beneath sparkling lights that are arranged to say, "Stylish Enough for Carrie, Luxurious enough for Charlotte, Smart enough for Miranda and fast enough for Samantha." Near the Sex and the City 2 movie logo at the far right continues the tag, "The stunning. The talented. The New Mercedes-Benz E-Class Cabriolet."
Supporting the exclusive print ad, a customized TV spot will feature the use of AIRCAP.
Cynthia Nixon as Miranda Hobbes, Kim Cattrall as Samantha Jones, Sarah Jessica Parker as Carrie Bradshaw and Kristin Davis as Charlotte York