MAC cosmetics at fashion shows

Clothing is not the only thing demonstrated during fashion shows. New cosmetics are also revealed. MAC described some of the new products they will be showing during the autumn winter 2010 fashion week in London:

• Prep + Prime Skin Compact - A creamy primer to fill fine lines and even skin tone while plumping and softening.
• Backstage Balm - A luxuriously rich moisturizing balm suitable for the driest face and body, serves as a soothing base for pigments, oils, etc.
• PRO Longwear Foundation - A lightweight and comfortable liquid foundation which yields 15 hours of continuous, fresh and natural coverage.
• Studio Moisture Powder - A cream-like powder, hydrates and nourishes the skin while providing smooth and even coverage.
• Studio Moisture Bronzer - An extremely silky and cream-like powder that adds a healthy bronze color to the skin, while providing a blend of antioxidants that treat the skin. This bronzer is comfortable to wear, easy to blend, and has great adherence to the skin.
• Mineralize Skinfinish Bronzer - Bronzer shades that are a natural extension to the Mineralize Skinfinish/Natural. These bronzers add a healthy glow with a natural finish.
• Pro Longwear Lipcreme - The product Artists use to create their statement look. No need for a topcoat, this lipcreme is equip with instant colour release and 12 hour wear.
• Opulash - MAC's biggest, baddest mascara. The oversized brush and long lasting formula creates voluminous and dramatic lashes with no smudging, clumping, or flaking for up to 15 hours.

Among the fifty shows where MAC cosmetics will be used are: Christopher Kane, Pringle of Scotland, Jonathan Saunders, House of Holland, Vivienne Westwood Red Label, Nathan Jenden, Todd Lynn, Roksanda Ilinic, Erdem, Fashion for Relief, Pam Hogg, Emilio de la Morena, Mark Fast, Mary Katrantzou, Margaret Howell, Sass & Bide, Clements Ribeiro, Ashish, Charles Anastase, Maria Grachvogel, Richard Nicoll, Louise Gray, Betty Jackson, Nicole Farhi, MeadhamKirchhoff, Daks, Richard Sorger, Alexandra Groover, J Maskrey, Jaeger London, Peter Pilotto, Felder Felder, Hannah Marshall, Holly Fulton, Krystof Strozyna, B Store, Hakan Yildren, Future Classics, Christopher Shannon, JW Anderson and Sykes. Designers: Heikki Salonen, Nasir Mazhar and Michael van der Ham from the innovative Fashion East stable, will also be supported by the Mac cosmetics professional team here in London along with exciting talent showing off-schedule - Ashley Isham, Bernard Chandran, Julian James Smith, and the new designers showing as part of OnIOff Presents.

MAC's Gordon Espinet, Terry Barber and Neil Young will be keying the looks for shows including Vivienne Westwood Red Label, Pam Hogg, Todd Lynn and The Central St Martins MA show. In addition to London Mac professional artists will work at New York, Milan, and Paris Fashion Weeks as well as burgeoning fashion weeks in Athens, South Africa, Sydney, and Sao Paulo.