On September 10, 2008, Ralph Lauren Fragrances announced that French model and actress Laetitia Casta will be the face of Notorious, Ralph Lauren's newest women's fragrance.
Notorious debuts in the U.S. this month with a print campaign starring Laetitia Casta, photographed by photographer Michael Thompson, and a Notorious commercial film, directed by Hong Kong-based filmmaker Wong Kar-wai.
The supermodel was selected to embody the sexy, intriguing Notorious woman, whose image was inspired by the iconic actresses of the golden era of Hollywood film.