On May 20, 2010, Bella Sera wines announced a relationship with chef and cookbook author Giada De Laurentiis to promote Italian wine pairings.
"I believe that delicious food deserves delicious wine, so Bella Sera and I have partnered to create food and wine pairings that bring a taste of Italy to home," said De Laurentiis. "Bella Sera means 'beautiful evening' and my hope is that Bella Sera and I can help people create those at home every day."
Bella Sera and De Laurentiis form a natural pairing anchored in the culinary premise that delicious food deserves delicious wine. Carefully crafted, Bella Sera wines capture Italy's relaxed, authentic and welcoming essence.
De Laurentiis is host of the popular Food Network shows, "Everyday Italian" and "Giada at Home" and author of five New York Times best-selling cookbooks. Her latest cookbook, Giada at Home, was recently released on March 30, 2010. Inspired by her Italian heritage, the chef creates recipes that are perfect for gathering around the table to savor special moments and memories.
Bella Sera will announce further details of the marketing programs surrounding the relationship with De Laurentiis later this Spring, including a national consumer sweepstakes and an entertaining guide showcasing a year-round collection of Giada's seasonal recipe favorites, each expertly paired with Bella Sera wines.