When one first sees the Duracell name brand on a vehicle battery, one's first reaction is most likely "wow, I didn't know Duracell made car batteries." To think of what we have all come to value in terms of charge and staying power makes these batteries highly desirable. On December 16, 2009, Duracell announced a line of batteries that address the new power needs of automotive, marine and RV vehicles. With more electronic devices in these vehicles creating a greater drain on batteries, today's consumer demands power solutions that keep them and their vehicles operating at the highest level. Duracell answers the call with Duracell AGM with Extreme Power, Duracell EHP Advanced Generation, and Duracell Marine & RV batteries. In keeping with the Duracell Smart Power initiative, these batteries address the ever-growing and ever-changing power needs of the modern consumer.
Duracell offers two automotive batteries to suit different needs of the auto enthusiast - Duracell AGM with Extreme Power and Duracell EHP Advanced Generation batteries. Duracell AGM with Extreme Power batteries features Absorbed Glass Mat Technology (AGM) to deliver two times the durability, dependability and long-lasting high-performance to withstand the demands of multiple accessory loads. With this technology, the battery has no free-flowing acid - special micro-fiber glass mats absorb the acid to prevent spilling or leakage - making the battery even suitable for extreme applications like tuner cars and off-road vehicles. The Duracell EHP Advanced Generation batteries are designed to safeguard against damaging temperatures that can decrease battery life to give the driver confidence to start their vehicle in warm or cold conditions.
Some of the harshest battery conditions occur with marine use or extended travel. Duracell Marine & RV batteries have AGM technology which provides extra protection against wave-pounding vibrations or the most demanding road conditions during RV travel. The batteries also safely power electronic accessories (Livewells, GPS systems, hazard lighting, etc.) and offer passengers peace-of-mind, knowing that their electronics are powered.