On December 10, 2009, Innovative Beverage Group Holdings announced that the company has entered into an agreement with Polar Beverages to bring its proprietary product, drank, the Extreme Relaxation beverage, to all of New England and parts of Northern New York.
Polar Beverages serves more than twenty-five thousand accounts through its distribution network including convenience and grocery stores in major cities.
With a slogan of "slow your roll," drank is the opposite of the energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.
Website: http://www.drankbeverage.com/