On January 7, 2010, DivX announced the launch of DivX TV, a comprehensive embedded Internet TV platform that provides access to a diverse line-up of online media content streamed directly to any connected device from any manufacturer.
Eliminating the need for a PC or a separate, dedicated box under the television, DivX TV represents a true step forward in connected entertainment. With an elegant, user-friendly interface, unparalleled speed and performance and a broad content line-up, the DivX TV platform is easy to implement and can be supported on virtually any kind of Internet-connected consumer electronics device, including digital televisions, blu-ray players, gaming consoles, pay-tv operators set-top devices, multimedia storage devices, and even mobile phones. The DivX TV platform will also enable consumers to stream their own personal digital media content over a home network, and offers full playback of a variety of video formats, including all DivX videos.
DivX has long been a pioneer in bringing high-quality Internet video to consumer electronics, with over 250 million DivX devices shipped into the market from every major consumer electronics manufacturer.
With DivX TV, the company is leveraging those partnerships and its strength in embedded video technology to evolve the Internet television experience.
LG Electronics was announced today as the first manufacturer to license the DivX TV platform for upcoming Blu-ray disc players and home theater systems. The initial list of additional DivX TV partners includes consumer electronics companies, integrated circuit manufacturers and technology companies: ADB, Bluestreak, Brightcove, Broadcom, Innovative DTV Solutions, Iomega, LG Electronics, and Viewsonic.
The new DivX TV platform will offer a large and diverse roster of online content including Internet video, premium movies, music channels, social networking services and photo-sharing sites. There are over seventy content channels in place today from a variety of partners, with many more expected to sign on by the first launch of a DivX TV device. Current DivX TV content sources, launch partners and channels include Associated Press, blip.tv, Break, CNET, Roxio CinemaNow, Dailymotion, Diggnation, Pandora, Picasa, Revision 3, Rhapsody, TED, Tekzilla, The Street.com, Twitter, and VBS.TV.