Courteney Cox Avon Spotlight

From Yenra

On December 2, 2008, Avon announced it has signed actress Courteney Cox to be the spokeswoman for the brand's new women's fragrance, Spotlight. Spotlight will launch in the U.S. in April with a global launch in the summer.

Avon wanted to capture the growing excitement of the world's fascination with celebrity and notions of fame. The private desire to be in the public spotlight is a trend that is embodied in the fragrance's tagline "Step Into It."

Spotlight is a sparkling fragrance designed by International Flavors and Fragrances. The top notes of the Fresh Oriental scent were inspired by the feeling of excitement before a big moment. An icy silver accord meets illuminating citrus with sun-ripened fresh mandarin pur and Italian bergamot essence, extracted via cold press from the peel of the fruit. At the heart of Spotlight are deluxe naturals only available from IFF's Laboratoire Monique Remy, a laboratory and manufacturing facility in France. This luminous floral heart combines pristine hydroponic white freesia, which is nurtured in an aqueous environment free of impurities, rich tuberose absolute, and mimosa pur to capture the essence of confidence and radiance as you step into the spotlight. The base notes include undertones of creamy cashmere sandalwood and precious vetiver with a kiss of white vanilla musk that leaves a lasting impression.

The fragrance is captured in a glimmering quilted glass bottle that is both chic and elegant with a rectangular top. The packaging is stamped with the word spotlight illuminated by spotlights shining in the background, reminiscent of the lights on a dressing room mirror.

Courteney Cox will appear globally in support of the fragrance in Avon's brochure, distributed Avon Representatives worldwide. She will also be featured in print and television advertising in select markets around the world. Spotlight will cost $22.50.