On November 25, 2009, Kiwi shoe care announced a multi-platform partnership with professional dancer and two-time champion of Dancing with the Stars, Cheryl Burke.
In support of this partnership, Kiwi will execute a broad marketing program throughout spring 2010, focused upon cultivating confidence within everyday life. Fully supported by consistent in-store and point-of-purchase promotions, featuring Cheryl Burke, in partnership with food, drug, mass and military retail customers, the Kiwi campaign will remind consumers that they can increase their everyday confidence in small and swift ways -- such as shining one's shoes.
Set to launch in 2010, Cheryl Burke will appear in Kiwi national marketing materials and also appear on behalf of the brand.