Bruno Schiavi's foray into lingerie began in Australia in 2002. In six years he has built fashion brands in over six countries, most recently launching a revolutionary shapewear range with Dr. Robert Rey, from the E hit series Dr. 90210. Dr. Rey's Shapewear has taken the US by storm, already a favourite with celebrities, the shapewear collection offers women a unique range of body enhancing garments to help disguise any imperfection and enhance a woman's natural assets. Pleasure Principle is Schiavi's and Janet's first collection together in the US with plans to extend the category beyond lingerie in 2009.