On May 24, 2010, Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. The CEW Beauty Awards are judged by more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries. The winning products:
Bath and Body
Body Treatment Mass: Vaseline Sheer Infusion with Stratys-3
Body Treatment Prestige: Origins Dr. Andrew Weil for Origins Night Health Bedtime Spray
Bath/Shower Product Mass: Olay Body Wash Plus Tone Enriching Ribbons
Bath/Shower Product Prestige: Fresh Sugar Acai Body Scrub
Facial Skincare
Acne Treatment: La Roche Posay Effaclar AI Intensive Acne Spot Treatment
Anti-Aging Mass: Olay Professional Pro-X Deep Wrinkle Treatment
Anti-Aging Prestige: Lancome Genifique Youth Activating Concentrate
Cleanser & Scrub Mass: Visine Total Eye Soothing Wipes
Cleanser & Scrub Prestige: Shiseido Future Solution LX Extra Rich Cleansing Foam
Eye Treatment Mass: Olay Regenerist Anti-Aging Eye Roller
Eye Treatment Prestige: Shiseido Benefiance NutriPerfect Eye Serum
Moisturizer Mass: Garnier Nutritioniste Skin Renew Awakening Face Massager
Moisturizer Prestige: Shiseido Future Solution Total Regenerating Cream
Indie Beauty Award
Living Proof
Hair
Hair Care Product Mass: L'Oreal Paris EverPure Sulfate-Free Color Care Moisture Shampoo
Hair Care Product Prestige: Living Proof No Frizz Shampoo
Hair Coloring Product Prestige: ColorMetrics TouchBack by ColorMark
Hair Styling Product Mass: Klorane No Rinse Care with Papyrus Milk
Hair Styling Product Prestige: Living Proof Full Thickening Cream
Makeup
Eye Product Mass: CoverGirl Smoky ShadowBlast
Eye Product Prestige: Lancome Oscillation Powerbooster Vibrating. Amplifying. Primer
Face Product Mass: CoverGirl Simply Ageless Sculpting Blush
Face Product Prestige: Clinique Redness Solutions Instant Relief Mineral Powder
Lip Product Mass: Maybelline New York Color Sensational Lipcolor
Lip Product Prestige: Guerlain Rouge G de Guerlain
Men's Grooming
American Crew Trichology Hair Recovery Patch
Scent
Men's Scent: John Varvatos Artisan
Women's Scent Mass: P&G Prestige Avril Lavigne Black Star
Women's Scent Prestige: Coty Prestige Lola Marc Jacobs
Sun
Sun Product Mass: Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen
Sun Product Prestige: Bare Escentuals BareMinerals SPF 30 Natural Sunscreen