On January 7, 2010, Audi and NVIDIA announced the integration of NVIDIA GPUs in all 2010 Audi models equipped with the third-generation multimedia interface system along with technology advances to provide even more sophisticated graphics in the years to come.
This advanced technology allows motorists to get clearer, more specific information faster to help them navigate to destinations and points of interest on their journeys. And it delivers information motorists need in an integrated fashion through their vehicle's systems further helping them to focus on the road.
The results of the Audi strategy in visual computing came to market with the launch of the Q5 crossover vehicle in early 2009. The third-generation multimedia interface, or 3G MMI, found the Q5 set new benchmarks for navigation graphics with photorealistic depictions of points of interest, 3D graphics and rapid refresh rates.
Only a few months later came even more advanced automotive graphics and functionality with the 3G MMI navigation plus system that will be included with the next-generation Audi A8 flagship luxury sedan. The 2011 Audi A8 will have the capability to display Google Earth mapping for navigation and point of interest search - a significant advance above traditional navigation systems.
New Audi vehicles in 2012-2013 will be powered by Tegra, which will allow rich 3D visuals, multimedia and a complete web experience on a variety of devices. This next-generation processor will offer increased system performance with ten times less power consumption to improve the efficiency of Audi vehicles.