On November 20, 2009, Pernod Aux Plantes d'Absinthe Superieure unveiled an interactive website and initiated an absinthe art contest seeking the next generation of artists. The absinthe art competition pays homage to the great masters of the Impressionist era by seeking out artists of our time to create their own absinthe-inspired masterpieces.
The brand's elegant new website offers visitors an informative glimpse into the past, present and future of absinthe culture. An interactive tool for consumers, trade and media, the website tells the story of Pernod's colorful history and offers how-to's on consumption, cocktail recipes. A highlight of the website is a section entitled "Art,' which offers a comprehensive overview of Pernod's influence on 19th Century art and literary legends, including Toulouse-Lautrec, Picasso, Manet, Van Gogh and Degas. The site focuses on artists that not only enjoyed Pernod, but created paintings featuring drinkers or the famous "Pernod Fils" bottle. Today, Pernod maintains a strong relationship with the art community as a patron of contemporary arts.
Pernod Aux Plantes d'Absinthe Superieur is based on the original absinthe recipe. The 136 proof spirit is distilled from three primary ingredients, Grande Wormwood, Fennel, and Star Anis producing a light green and hint of amber color with a dominant flavor of anis, balanced with wormwood and citrus finish.
The absinthe art contest will award the first place winner with $1,805 (the year Pernod Fils began distilling in France); second place $500; and third place $250. All pieces must be original works and all works must include the date 1805. Submissions are being accepted through January 31, 2010, in the following categories: painting, illustration, photography, video, digital/animation.
Absinthe website (launches full screen): http://www.pernodabsinthe.com/