Industry organizations | publications | counters | auditors

Industry organizations
AAF (American Advertising Federation)
A unifying voice for advertising. The AAF combines the mutual interests of corporate advertisers, agencies, media companies, suppliers, and academia.

AMA (American Marketing Association)
A professional society of marketers consisting of more than 45,000 members in 92 countries, with 500 chapters throughout North America.

AMIC (Advertising Media Internet Center)
A source of information for media professionals or anyone interested in the activities of advertising media planners, buyers, sellers, and researchers. AMIC is designed, built, and maintained by the Telma group of companies.

ARF (Advertising Research Foundation)
A nonprofit, corporate-membership association. The ARF is the preeminent professional organization in the field of advertising, marketing, and media research.

BMA (Business Marketing Association)
A not-for-profit international organization serving the professional and career-development needs of business-to-business marketers.

CommerceNet
The leading industry consortium, dedicated to accelerating the growth of Internet commerce.

DMA (Direct Marketing Association)
The largest and oldest organization dedicated solely to the evolving practice of direct marketing.

Internet Advertising Bureau
The first association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet. The site contains information on IAB events, research, news, and membership.

MRA (Marketing Research Association)
A site providing access to the most current marketing information and resources for both researchers and consumers.

Publications
Advertising Age
The online version of the print publication, with daily updates.

Adweek Online
The online version of the print magazine; includes Brandweek and Mediaweek.

iWorld: Internet Advertising Report
Daily news briefings, a Week in Review column, and a database of articles about advertising from sister publication Web Week.

Counters
Accrue
Aria
I/Pro
FlashStats
net.Genesis
Personal Web Site
W3stats
WatchWise
WebTrends

Auditors
BPA International
I/Pro