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Eddie Bauer makes swimsuit shopping easier with the launch of its new mix and match swim tool. The interactive tool helps customers find perfect swimsuits by mixing and matching swim separates according to style and size from Eddie Bauer's Miraclesuit, Southbeach, Sienna, Laguna, and Tides swimsuit collections.
The tool allows customers to see swimsuits in all colors and styles including tops, bottoms, and cover-ups from both front and back views. Customers also have the option of shopping for the best swimsuit styles for their body types with a Shop-By-Body Shape feature.
Eddie Bauer's swimwear offering includes versatile styles and a full range of sizes including DD-cup, long torso and women's to accommodate all shapes. After a selection is made, each page displays the swimsuit name, size options, body shape fits as well as links to detailed product information.
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"This fun and easy-to-use tool will be invaluable in helping customers find the perfect swimsuit for body types ranging from petite to tall and summer activities from weekends at the lake to beach vacations," said Lisa Erickson of Eddie Bauer.
Designed to work with Eddie Bauer's Women's Summer 2007 collection, these fashionable swimsuits are easily combined with other summer offerings including tank tops, tees, shorts, and skirts. To begin, visit eddiebauer.com/swim.
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