Domain name registrar GoDaddy.com will be advertising in Super Bowl XL. After fourteen revisions and weeks of intense negotiations, the ABC Television network today gave its approval for the company to broadcast a commercial in the big game.

"This showdown went down to the wire," said president Bob Parsons.

GoDaddy.com developed fourteen different spots in an effort to produce a commercial that was acceptable to both the company and the network. GoDaddy.com agreed to buy a 30-second ad in the Super Bowl, but struggled to win creative approval from the network's standards division.

"GoDaddy.com's commercial may not appeal to everyone, but I guarantee it will be fun, edgy, and just a touch inappropriate," Parsons said.

Last year, the company's edgy commercial was pulled before it aired a scheduled second time during the Super Bowl. The ensuing controversy resulted in more than $11 million of publicity, according to Multivision.

Parsons believes the attention generated by last year's coverage made advertising again this year more difficult, but defends the creative content that ABC rejected as being no more risque than what airs on primetime television.