Skechers released new images of Christina Aguilera pulling double duty in the footwear company's new international advertisements. The Naughty and Nice campaign, which launches in August and September international magazines, portrays the global superstar pushing the envelope as a teacher, nurse, and policewoman alongside herself as a school girl, patient, and under arrest.

Carrie Underwood has recently been signed to endorse the footwear.

The campaign's dual images allow Skechers to feature twice as many styles, giving international consumers a truer representation of Skechers' women's offering. The lines worn by Miss Aguilera include Skechers Active, Skechers Sport and Something Else from Skechers. The images will appear in international magazines, international Skechers retail stores, and as point-of-purchase displays in major accounts' stores through the end of 2004.

Miss Aguilera is signed to an 18-month marketing agreement with the United States-based company to promote its women's footwear lines. Skechers began running its first Christina Aguilera ads in women's, teen, and pop culture magazines in Europe in September 2003.

Skechers designs, develops and markets a broad range of casual and fashionable footwear. The Company has also granted select third-party licenses for Skechers-branded apparel, swimwear, timepieces, and hosiery.