Rock Green Light, the low-cal, light beer counterpart of Rolling Rock Premium Beer, has a bright new look for summer. The new primary and secondary packaging echoes the well-known image of Rolling Rock, sharing such familiar brand iconography as the painted green bottle, horse head, sawblade and distinctive typography. The new look also emphasizes low calories as an extra benefit for body conscious consumers.

In addition to taking on a new look, RGL also shares the spotlight with Rolling Rock in a first-ever umbrella TV advertising campaign that brings the two brands together. Free flowing is the creative platform for three new commercials airing on various cable channels, a tagline that relates to the beer, to the individual style of one-of-a-kind target consumers, and also to the spots' distinctive, montage-like visual execution. The free flowing tagline ties directly to the commercials' cinematic approach that is loose, unpretentious, energetic and not overly styled with a mixed media type quality not normally seen in beer advertising.

"Now is the perfect time to market Rolling Rock and Rock Green Light together," says Ronnie Tucker of InBev. "Rolling Rock is like no other beer with its unique look and painted label icons. And Rock Green Light has all the coolness and appeal of Rolling Rock, but with the extra benefit of low calories and low carbs, which is very attractive to today's health and body conscious consumers."

Launched in October of 2003, Rolling Rock's Rock Green Light hit one million cases in less than three months. With 83 calories per 12 ounces, it has the lowest calorie count of the top 50 domestic beers, and its 2.4 grams of carbohydrates per 12 ounces is the lowest carb count of any nationally sold beer.