Massages, manicures, pedicures, and girls nights out unfortunately do not appear in today's busy woman's date-book nearly enough. However, the latest female to-do has a place set in stone on every woman's calendar. In fact, Melissa Rivers is celebrating her half birthday and Playtex, makers of the revolutionary Thank Goodness It Fits bra featuring the half size cup, is throwing her party at the hip Hollywood club Forty Deuce -- and that's just half the story.

Celebrities aren't the only ones celebrating. Gaining popularity rivaling that of the right-hand diamond, these events are the latest must-do for women everywhere. According to a recent survey by Playtex Intimates, nearly four out of ten women would buy themselves something special such as lingerie, a new outfit, or jewelry for their next half birthday.

"Women are so busy that they often don't put time aside for themselves. But now, women can actually look forward to a day of pampering," says Melissa Rivers. "Treating yourself to special you time is important to keeping vibrant, as well as looking and feeling your best."

Playtex Thank Goodness It Fits offers a unique range of cup sizes for average-figured women -- a compelling fit solution that offers both traditional whole and half-size cups. Playtex reinvents the A, B, Cs of bra sizes with Nearly A, Nearly B and Nearly C offerings so that women have twice the choices for a better fit.

The Playtex Thank Goodness It Fits bra features Stay Put Straps -- a unique, U-shape design and heart shaped no-slip slides that angle the bra straps on a woman's back to eliminate slippage. The no-slip strap is smooth, and its curved shape fits the contour of a woman's body.

Playtex Intimates is an intimate apparel brand with a broad portfolio of bras, panties and shapewear, including Thank Goodness It Fits and the legendary 18 Hour, and Cross Your Heart lines.