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Personality Matching : Online Dating Compatibility Assessment

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MingleMatch today announced an exclusive strategic relationship with Hartman Communications, a leading human behavior consulting firm headed by world-renowned Dr. Taylor Hartman. Dr. Hartman's revolutionary Color Code personality profiling system has been added to all MingleMatch sites to provide a greater level of personal awareness, more accurate matching of members, and insightful compatibility assessment for all site participants.

"MingleMatch is thrilled to be the exclusive online dating provider of Dr. Hartman's Color Code personality profiling system," said Ben Peterson, president of MingleMatch, Inc. "We now offer a more in-depth, and more useful matching technology for our members. The end result is an entirely new dimension for their online dating experience that increases the likelihood of successful relationships built online. Through the Color Code Relationship Profile, our members know more about themselves, more about the people they meet, and have a much clearer understanding of the multiple characteristics of successful relationships."

"I'm excited for the potential MingleMatch brings as it provides a large distribution that allows an ever-increasing number of online singles to experience the benefits of the Color Code Relationship Profile," said Dr. Hartman. "In addition, MingleMatch's motto and practice of being 'clean, safe, and friendly' meshes perfectly with the values I personally hold. I anticipate many successful relationships built through MingleMatch as hundreds-of-thousands of singles enter the online dating arena armed with the deep, useful, and relevant information gained through a Color Code Relationship Profile."

Dr. Hartman has often been labeled "the relationship expert" because of his system of in-depth personality analysis, which results in a color-coded personality profile. Each color group represents a personality type, a core set of motivators and values, and a unique collection of individual challenges. Through providing a better understanding of those aspects of oneself, and of one's partner, a relationship has a much higher chance of success. "The Color Code Relationship Profile is not a filter -- it doesn't attempt to match specific colors with those most compatible to it," said Peterson. "Rather it arms individuals with a better understanding of themselves and a more three-dimensional picture of the individuals they meet through our sites."

As implemented on MingleMatch's more than 20 targeted niche dating sites, the Color Code Relationship Profile is generated as participants answer a 45-question profile. Each profile places the individual in one of four core color groups -- red, white, yellow, or blue -- with the possibility of a secondary color of varying strength. With each primary and secondary color, an individual is given a detailed picture of what each color means. Knowing these personality traits, motivators, and idiosyncrasies creates a higher level of self-awareness and an understanding of how to relate to others.

As MingleMatch continues to create, market, and launch new niche dating sites, the Color Code Relationship Profiles will increase the level of fulfillment, satisfaction, and intrinsic value of site participation.

MingleMatch manages and maintains demographically targeted singles communities online.



November 17, 2003 © Yenra