How do you make a lasting impression on a lover? Wear scent.

According to designer Vera Wang, "For a man, a woman's fragrance evokes countless recollections: the memory of a first encounter, the scent of her skin on the beach, a lingering hint of her perfume on the pillow, her fragrance recalls all that is unique about her. Scent deepens sensual awareness and intensifies feelings."

Vera Wang is not alone in believing that wearing scent can be key to a lasting relationship, according to a recent survey conducted by Insight Express. The findings: fragrance transports one to the happy times of moments past, which creates lasting bonds. To prove the connection between fragrance and love, the survey asked 750 women and 500 men for their thoughts on the subject. Here's what they revealed:

More than half of the men and women place the scent of their lover as one of the criteria of staying in a long-term relationship.

A man's desire for a woman increases if she wears fragrance: 96% of men believe that scent is very sensual.

More than half of women feel their fragrance identifies them to their lover and makes them feel more sensual, feminine, attractive and confident.

70% of men are more attracted to a person who wears scent.

67% of women continue to wear the fragrance they wore on their wedding day because it reminds them of that special day.

Since no other designer knows brides like designer Vera Wang, she recognizes the intimate connection between fragrance and love. Therefore, Vera Wang, an international authority on style and taste due to the success of her bridal and ready-to-wear designs, has created a new fragrance to be possessed by a woman but embraced by a man. It's not just a fragrance ... it's a feeling. Like everything she designs, the Vera Wang fragrance is modern and elegant -- the fragrance is a sensually feminine, modern floral bouquet.

With the unveiling of the Vera Wang fragrance, all women can share in Vera Wang's dream and fulfill their own. The fragrance collection is available at Saks Fifth Avenue, Bloomingdale's, Nordstroms, Lord & Taylor and other fine department stores.

Unilever Cosmetics International is the New York based manufacturer of fragrances for Unilever Prestige brands which include Nautica, Vera Wang, BCBG Max Azria and Chloe, cosmetics and fragrances for Calvin Klein and fragrances for the European Designer Perfumes brands which include Cerruti, Lagerfeld and Valentino.