Pamela Anderson is the newest rep for the Viva Glam V Lipstick ad campaign. Pamela's specific platform will focus on the importance of getting tested, getting results, and knowing your health status.

The Viva Glam V Lipstick and Lipglass have raised over $44 million.

John Demsey, Chair of the fund, explained that "we chose Pamela not only because she is a highly recognizable pop culture icon, but because she is so passionate about raising awareness."

Pamela Anderson said that "I feel privileged and empowered to help raise funds and awareness on the importance for Getting Tested."

The M.A.C AIDS Fund's Viva Glam V campaign was designed by M.A.C Senior Vice President/Creative Director, James Gager and shot by photographer, Michael Thompson. The Viva Glam neutral pink with pearl Lipglass ($13.50) and the lustre Lipstick ($14.00) are available around the world.

The M.A.C AIDS Fund was founded in 1994 by M.A.C Cosmetics to provide support to men, women, and children.