Clairol has signed model and former Miss Universe, Dayanara Torres, as the new brand ambassador for Hydrience haircolor. Dayanara's elegant sophistication and radiant beauty make her a perfect fit for Clairol Hydrience. Her beauty, passion and exuberance complement the Clairol Hydrience brand, which enables women to feel more confident with rich, lush haircolor. Just like the Hydrience woman, Dayanara lives a rich, multi-faceted lifestyle. From her career as a model and actress to her humanitarian efforts and motherhood, Dayanara inspires women to lead an enriched life. She was named Miss Universe in 1993.

"I'm very excited to be working with Clairol Hydrience haircolor, especially in helping women feel more confident about the way they look," said Dayanara. "As a busy, working mom, I know how important it is to always put your best foot forward. Clairol Hydrience plays an important role in empowering women to feel more self-assured and beautiful."

"Dayanara is a wonderful role model for women and embodies the qualities of the Hydrience brand," said Clairol's Nelson Miranda.

Dayanara Torres will represent the hair color brand in advertising, public relations, and retail initiatives.