Horizon Productions and Pay-Per-View distributors including DirecTV, DISH Network, TVN Entertainment, Bell ExpressVU, Viewer's Choice Canada amongst others will once again team to broadcast the highly anticipated Superbowl halftime alternative, Girls of Lingerie Bowl: Halftime Challenge.

Last year's overall success established the halftime alternative as a staple of Superbowl Sunday festivities as well as becoming part of American Pop culture.

This 2005 broadcast promises a two-hour sports and entertainment extravaganza, featuring model athletes from all four Lingerie Football League teams (without their shoulder pads and helmets, just lingerie), a sexy lingerie fashion show, celebrities, and a shocking moment designed to be the talk at the water-cooler on Monday morning.

"Our team will produce a halftime alternative that will have our viewers in sensory overload. You will not want to miss a minute of this display of Skill and Skin," said creator Mitch Mortaza.

The Lingerie Football League currently includes 2004 LFL Champion Los Angeles Temptation, Dallas Desire, New York Euphoria and Chicago Bliss. In 2005 Horizon Productions will announce the addition of San Francisco Heart, Las Vegas Sin, Atlanta Steam and Miami Caliente. The eight teams will begin seasonal play in Summer 2007. Each season the leagues playoffs will be held opposite the NFL playoff season and culminate with the top two teams competing in show opposite Superbowl halftime.