This holiday season, world-renowned beauty expert Louis Licari and Godiva Liqueur are giving women in New York and Los Angeles the opportunity to feel fabulous and support a great cause at the same time by Going Chocolate for Charity with a salon treatment and a Godiva Liqueur Truffletini cocktail.

Every time a woman visits a Licari salon in December and has her hair colored or highlighted from a special menu of Go Chocolate colors, Godiva Liqueur is donating $50 to the Step Up Women's Network, a non-profit organization that supports women's health, empowerment, and mentoring initiatives. The colors, ranging from brunette to blonde, are inspired by the flavors of Godiva Liqueur such as velvety dark chocolate, rich Chocolate Cream, and White Chocolate blonde.

"Having your hair darkened -- what we call Going Chocolate -- is one of the hottest style trends for the holiday season, with Hollywood It girls, such as my client Sarah Jessica Parker, getting into the act," said Licari. "In addition to giving women an opportunity to take part in this glamorous trend, women who Go Chocolate will also feel great since they'll be helping Step Up Women's Network strengthen community resources for women."

As part of the promotion, women who visit a Licari salon every Wednesday through Saturday, during December from 2 pm onwards, will be greeted and offered complimentary Godiva Liqueur Truffletinis. The promotion kicks off with star-studded events at Licari salons in New York and Beverly Hills. "How many times do you have the opportunity to indulge yourself while benefiting others?" questioned Stuart Kirby, spokesperson for Godiva Liqueur. "Partnering with Louis Licari, a legend in his own right, to create color treatments inspired by the flavors of Godiva Liqueur has been an absolute treat for us and will be an amazing experience for women who indeed decide to Go Chocolate."

"Every woman deserves to be indulged," Kirby continued. "What better combination than for women to indulge themselves in a Licari Salon treatment with a Godiva Truffletini in hand, all while supporting a great cause?"