Consumer spending in the off-trade is growing faster than in the on-trade, with the off-trade consumption of alcoholic drinks forecast to amount to 213 billion dollars by 2008. Over the last few years, consumers have been seeking to boost the indulgence, luxury, and quality of their at-home drinking experience. A new report identifies emerging occasions and unmet consumer needs on which to capitalize.

The report provides a comprehensive analysis of trends in consumer behavior and the subsequent impact of these changes on the drinking at home market in Europe and the United States. An in-depth quantitative analysis of the drinking at home market reveals the most profitable occasions for manufacturers to target. Detailed action points explain how to most effectively target consumer groups with products that satisfy the drinking-at-home need.

Highlights from the report:

• The total number of drinking occasions at home is forecast to grow to 60 billion dollars by 2009.
• The growing need for high quality consumption experiences combined with the cocooning trend means that more consumers are seeking at-home indulgences of on-trade quality.
• The on-trade environment, with regulations and cost, is sending many consumers home.

The report is available for approximately $7,800.