3SUM combines triple-filtered malt, fresh flavors, and the zing of caffeine, ginseng and taurine. Southern-California based United Brands Company is currently rolling out nationally in four fresh-picked varieties. The original 3SUM is a mixed berry flavor; there's also Apple, with a tart green apple tang, smooth pink Watermelon and Tropical, a blend of exotic fruits.

The new brand marks a creative first in the brewing industry - infusing beer with caffeine, ginseng and taurine, and offering the beverage in a variety of flavors.

"People are looking for something exciting and different in beer," said Malt Master Michael Michail, president and CEO of United Brands Company. "Consumers want a sophisticated drink with a little zing. With 3SUM, we have created a super premium beverage with the flavors and colors of fresh-picked fruit. The product delivers the zing factor by adding caffeine, ginseng, and taurine."

In addition to appealing to hip, young trendsetters with its great new taste, 3SUM offers unique packaging, too - Talisman imagery on slim 8.3-ounce cans. The vibrant colors of the cans echo the colors of the four different flavors of 3SUM.

It took nine months to birth the new concept, says Michail. 3SUM went from the groundbreaking initial concept to final government approvals this past summer. The first can rolled off the production line two months ago, and 3SUM is being brewed fresh and distributed nationally in selected markets.

Vice President of Sales Terry Kester plans to have 3SUM launched in 20 states before the end of this year. "We are currently building our distribution network," said Kester. Distributors interested in being the first to offer 3SUM can contact Kester at 1-866-891-3786.

For Michail, 3SUM is more than just a revolutionary new concept in beers. Because it is packaged in 8.3-ounce cans, it is also a way to enjoy a sophisticated new beverage.

"We made the decision to go with smaller cans to help consumers monitor their consumption," Michail said. "With 3SUM, people can have the enjoyment of a unique beverage with zing while they are socializing, and not over-do it.

We make it easy to be smart. Having a 3SUM can be the most appropriate choice."