The new iBra from Wacoal is a completely stitchless, seamless, and tagless contour bra. Sleek, sexy, and sophisticated, the iBra is designed with the most technologically-advanced fabrics and manufacturing techniques so nothing ever gets in the way of comfort.

The innovative design of the iBra approaches comfort from the inside out, focusing on every point-of-contact that a bra makes with the body. By eliminating stitches and seams, the iBra leaves only a smooth fabric surface against the body. The underwire is hidden and sealed between fabric layers, so there is no exposed wire or stitching against the body. The lightweight, soft fabric of Tactel nylon and Lycra spandex provides comfortable support in all sizes, which range from 32B through 38C.

"The iBra is truly a giant step into the future of comfort, and is a result of what happens when technology finally understands a woman," said Liz Smith of Wacoal. "This bra completely blends into the body in both how it looks and feels."

Designer trends this fall indicate a mood that is creative and feminine, and the iBra will enhance the season's looks with confidence. The all-day comfort and smooth, sleek lines of the iBra will also make it a good everyday bra.

Launching with a color palette designed to blend with most skin tones, the iBra is available for $50 in black, naturally nude, suntan, and milk chocolate.

Wacoal develops bras and panties.