Hanes Her Way, along with Regis Philbin, co-star of "Live with Regis and Kelly," and Elisabeth Hasselbeck, host of the Style Network's "The Look for Less" and former "Survivor" star, have joined forces to launch Body Creations, a sophisticated, new collection of intimate apparel featuring stylish satin, microfiber and lace bras and panties that are comparable to specialty lingerie, but available at one-third the cost -- showing women everywhere that they can take beauty, style and savings to the bank.

To underscore the style and real value of the new collection, the Body Creations Fashion Show will take place at Coda, a former bank turned hip nightclub in the heart of midtown Manhattan. Complete with bank tellers, security guards -- doubling as ushers -- and a vault, fashion show attendees will get a sneak peek at the newest spring and fall '04 looks from Hanes Her Way showcasing bras, panties and shapewear in today's most current colors and prints. In addition, attendees will be in for a special treat as Gwen Gioia, star of "The Bachelor 2," and "Big Brother 3" winner Lisa Donohue hit the runway for the finale as Hanes Her Way models!

"This is a first for me -- being surrounded by beautiful women and seeing all of these great fashions live from a bank vault," Philbin said. "It just goes to show that you don't have to be a millionaire or a supermodel to look great in Body Creations -- it's designed with real women in mind."

Style and value maven, Elisabeth Hasselbeck, agrees. "It's my job to seek out new ways to get the look for less and I understand how challenging it can be to get a good value without sacrificing quality. That's why I was so excited to work with Hanes Her Way to launch the Body Creation collection -- it gives women the luxurious look and feel of high-quality lingerie without the price tag!"

Hanes Her Way wants everyday women to know that it is possible to invest in a beautiful lingerie wardrobe -- including bras, panties and shapewear -- without breaking the bank. The flattering pieces of the Body Creations collection are available in a myriad of fabrics, colors and prints, allowing women to mix-and-match for any occasion, mood or just to feel more beautiful.

According to a recent Hanes Her Way survey of more than 1,000 women, 3 out of 4 women said that intimate apparel has a significant impact on how they feel about themselves -- more so than jewelry and accessories -- and when they actually match, women feel even more confident and beautiful.

A second Hanes Her Way survey found that 4 out of 5 women love a great value when shopping for themselves, but not at the expense of beauty and style. And, more than 65% of women expect to pay up to $50 for a set of high-quality, beautiful matching bras and panties. Body Creations offers women the complete solution -- a sophisticated intimate apparel collection that is one-third the cost of leading competitors.

"Women want it all -- they love a great value when shopping, but they don't want to give up beauty and style," said Silvia Harven, vice president of design for Hanes Her Way. "Many women think that in order to get it all, they have to pay top dollar, especially when it comes to lingerie. Body Creations wants to let women in on 'a little secret' -- it is possible to have beauty and confidence without breaking the bank."

Sold in stores like Wal-Mart, Kmart and Target, women can find Body Creation bras in fabrics such as luxurious satin and lace to ultra-comfortable microfiber and cotton -- all with Body Creations' trademark seamless, stretch foam for beautiful shaping. New offerings for 2004 include an Underwire bra with three-way straps and just a hint of foam, as well as a Plunge Front Underwire bra with a racerback closure. All Body Creations bras sell for less than $10.

Sleek and sophisticated in style, Body Creations panties coordinate with Body Creations satin and microfiber bras. Both the Satin Stretch and Microfiber No-Lines collections allow clothes to drape freely and give women that smooth, streamlined look that is desirable. New styles for 2004 include panties with more lace, feminine detailing and embellishments in every silhouette from thongs and hipsters to bikinis and hi-cuts. The Body Creations Collection retails for less than $6.00.

Hanes Her Way is a leading brand of intimate apparel, underwear, socks, shoes and casual apparel. Hanes Her Way is a flagship brand of Sara Lee Branded Apparel, which is an operating unit of Sara Lee Corporation.