Changing the Face of Las Vegas Entertainment: The Rio recently launched BevErtainment, an innovative marriage of two of Las Vegas' most familiar icons: the cocktail server and the entertainer. The Rio has nearly 100 glamorous entertainers on its casino floor that not only take drink orders, but periodically grace strategically-placed stages for 90-second live performances.

Some sing, some dance -- but they all have one thing in common: serving beverages swiftly, and with a smile. The Rio All-Suite Hotel & Casino recently introduced an innovative new entertainment concept to its casino floor that will transform casino beverage service forever. The Rio's everyday casino gaming experience has been infused with a new form of energy, excitement and entertainment. It's called BevErtainment, a new concept that marries Las Vegas' most recognizable icons: the cocktail server and the entertainer.

The show is made up of nearly 100 glamorous entertainers -- some sing, some dance, but they all have one thing in common: they serve beverages swiftly, and with a smile. The 10 stages or, "hot spots," may be found throughout the Rio's casino floor, accessible from every entrance. Each weighs approximately 4,000 pounds, has its own computer processor and state-of-the-art sound and lighting package.

The Rio contracted Dick Foster Productions (producer of the Rio's popular "Masquerade Show in the Sky") to plan and execute the concept. Foster, who works in association with Creative Productions, Inc., auditioned and hired world-class professional entertainers from several cities, wrote and recorded arrangements, choreographed dance routines and designed several glitzy costumes in a manner similar to that of a major Las Vegas production show. "We searched the country for individuals with a unique combination of talents," said Foster. "It is difficult to find people who are all at once gifted, enthusiastic, service-oriented and driven to succeed. And here we have 100 of them all together at the Rio."

The Rio All-Suite Hotel & Casino is owned and operated by Harrah's Entertainment, Inc. Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most geographically diversified casino company in the United States, operating 26 casinos under the Harrah's, Showboat, Rio and Harveys brand names.