The brewer InBev announced the global launch of Brahma spanning more than fifteen countries including the United States.

It is the first global beer launch on this scale in the industry, breaking with existing beer paradigms, and the first visible sign of the newly combined companies. Brahma is packaged in an iconic contoured bottle with an original, visible curve, capturing the authenticity of Brazil.

"Only seven months after the two companies combined we experience today a very strong visible and tangible sign of the collective strength of this new exciting company. This global launch leverages our strengths and global breadth as the biggest brewer in the world to deliver a proposition that lives up to being the best in the world," said John Brock of InBev.

First brewed in Brazil in 1888, Brahma, one of the most famous and best-selling beers in Brazil and throughout Latin America, is also the eighth largest beer brand in the world. Brahma offers a distinct and exciting taste sensation with a clean, light and refreshing crisp finish with papaya after notes. Unlike any other beer, Brahma does not leave a bitter aftertaste. Its crystal clear packaging in the swing bottle with its embossed Brahma lettering gently and ergonomically fits into consumers' hands. The Rio-flash Red Brahma brand block on the packaging exudes the passion and excitement of Brazil.

Brahma's bottle is reflective of a popular word in Brazil known as Ginga, a Brazilian philosophy and approach to life fusing creativity and ingenuity and, living life to the fullest with effortless flair. The unique Brahma bottle is designed to allow people to have Ginga in the palm of their hand.

"Brahma captures this Brazilian philosophy and style through its taste and through the bottle itself," said Simon of InBev USA. "Marketing support in the U.S. will allow people to experience the authentic Brazil for themselves, with strong on-premise sampling and media support that will deliver the cachet of Brazilian Ginga in a way relevant to how beer drinkers live. And of course, the liquid and innovative curved bottle will drive consumers to try the brand. Once people have tried Brahma, there will be no turning back."

InBev has origins that date back to 1366, and today it is the leading global brewer by volume.