Candie's has signed an exclusive agreement with singer actress Ashlee Simpson to appear in the company's new fall advertising campaign for footwear, eyewear, and newly launched handbags. This is the first such endorsement for Ashlee Simpson, who is following in the footsteps of Kelly Clarkson, Jenny McCarthy, Destiny's Child, and Ashanti, who are all past Candie's girls. The print ads will debut in September issues of fashion, entertainment, and lifestyle magazines.

Ashlee currently has her own reality show on MTV, The Ashlee Simpson Show and her album Autobiography will be in-stores on July 20th. She was also nominated for Fresh New Face award at the Teen Choice Awards, to be broadcast on August 11 on FOX.

Commenting on her Candie's campaign, Ashlee Simpson, stated, "I'm excited to be a Candie's girl. Candie's always does tongue and cheek, very funny advertising and they have a great sense of humor."

"Ashlee has a hit reality show on MTV, an album breaking next week, and her single is on heavy rotation on radio stations across America. She is the ideal Candie's girl," stated CEO Neil Cole.

Creative Director Dari Marder stated, "We could not think of a better spokesperson for Candie's then Ashlee. She is edgy and cool. The concept behind the campaign was to show the sweet side of a rock-n-roll princess, so we incorporated iconic rock references and girly elements like teddy bears."

Ashlee will perform a live concert for Candie's customers and make two in-store personal appearances at select retailers in major markets. In addition, the company is finalizing a national sweepstakes with Ashlee for in-store and on-line.

The campaign was shot by famed photographer, Davis Factor and created by Candie's in-house marketing team. The campaign highlights Candie's footwear, eyewear, and handbags.

Bongo announced that it will continue its association with Rachel Bilson, who will continue to promote the Bongo lifestyle collection of Jeans, Tops, Footwear, Swimwear, Handbags, Eyewear and Accessories.

Candie's produces a variety of young women's footwear, apparel and fashion products, and is a leading designer, distributor and marketer of Bongo jeans.